I spoke last week at the masterclass session of Ernst and Young’s Entrepreneur Of The Year (the northern finalists stage). I’d been invited to speak via WRG and thanks to both them and Ernst and Young for the invitation. Tweets from this event and other regional finals can be found here. As the general theme for the day was one of [...]

Inbound marketing is sound marketing (I’m avoiding a big discussion on what constitutes ‘sound’ marketing paradigms here) but it needs lots of content. Which gives you a headache if you are time poor or inspiration poor. The time poor thing is a biggie, whether  you’re an organisation or you’re an indie / consultant like me. But you can fix that to some degree by [...]

I’ve  been working with three (to be precise) clients who are using video in their inbound marketing mix and in the meantime I realised that this post has been sat in my drafts folder for months. So I’m dusting it off  and presenting ’video marketing : the why and how of it’. Disclaimer – this is a blog post but it really should form the storyboard for [...]

A bit like Cobbler’s shoes.. I’ve been busy planning and managing some of my clients’ blogs but neglecting my own. But if I was looking for new shoes (go with me on this) I’d just as likely look online as in a high street store nowadays. (I know, as a cobbler I’d make them, stop [...]

I had a reminder this week from about.me that (a) I had a profile with them and (b) that people had been checking it out (I wrote a bit about the about.me service when it first came out). They sent me an email out of the blue to say they hadn’t seen me for a while – and that people [...]