AR meetup #3

I went to the 3rd AugmentedManc meetup a couple of evenings ago and it was an informative event again.
Numbers were down – less to do with a dip in AR curiosity and more to do with the football being on at the same time! – but it was well worth attending nonetheless.

Actually my head hurts both from absorbing all the tech/science/design approaches behind AR (and expanded areas – see below) AND the marketing opportunity (if done right) for brands.
I’ve got some new glasses but sadly they’re not Joe90 instant info-assimilation ones.
They may well be AR enabled in the future though (seriously).

Look at the agenda for the evening below and you’ll get a sense of where I’m coming from..

Demo of the tech at AugmentedManc meetupAudience participation at AugmentedManc meetup.

The overview agenda for the event (And I’m lifting this straight from Matt Trubow’s list) was :

Why do people buy things?
What contributes to the ‘decision making’ portion of the purchasing process?
Product bonding and the ‘endowment effect’
AR Marketing Statistics (Real world financial feedback on AR campaigns)
Measuring experience interaction – capturing statistical information
Articulated Naturality
Augmented Reality and PTAM PTAMM Technology
Isis Innovation
QderoPateo and the Ouidoo Platform (I’ve linked to GigaOm here as this is a great , balanced article imho).
Ambient Intelligence
Microelectromechanical Systems MEMS
Smart Dust, Mobile Technology and Renewable Energy

I’ve created links to some of the subject areas above..

You can see from the list there was a LOT covered – in fact, if i was being critical (constructively) I’d say that each area could have an evening devoted to it. But what was good was that this over-arching agenda highlighted how important all things AR will be and also how ubiquitous it will be within our lives (not just as consumers / shoppers of course) ..
a paradigm shifter or point tipper (I hate myself typing both of those).

Something spelt out recently by Mr Futurology, Ray Kurzweil.

Have a look at the links if you haven’t already investigated this area -  and let me know what your take on the opportunities for AR in the marketing Industry are (which is the lens that this blog looks through).